Andaz 5th Avenue
This iconic NYC hotel tapped 20Two Studio to revitalize and reclaim its share of voice in the crowded (and growing!) Manhattan luxury hotel space.
Located just a few steps from Bryant Park and the NY Public Library, this quintessentially New York property celebrates creativity, expression and style with touchpoints and programming that elevate the guest experience, from indulgent food and beverage offerings to their ‘Artist in Residence’ initiative. The Andaz brand flagship brought the Studio on to reignite its presence in the iconic city through strategic media relations, influencer partnerships, creative ideation and more. Within the first 90 days, the team secured KPI titles including Food & Wine, Forbes, and VinePair, coordinated top media and influencer stays and continues to support storytelling for the hotel and The Bar Downstairs.