Concrete Hospitality Group
With a fresh take on city hospitality and newer-to-the-scene food & beverage concepts, 20Two Studio is supporting Concrete Hospitality Group and their NYC outlets to claim their space, stand out and assure hot-spot hangout status. Through creative programming ideas, strategic partnerships and tight media and influencer relations, 20Two Studio is amplifying CHG’s portfolio of clients in the top tier NYC market and assisting with location launches and events.
Concrete Hospitality Group is an innovative and dynamic hospitality solution that specializes in restaurants, hotels, resorts and membership-driven clubs. Passionately believing in the power of ‘brand’ through storytelling, CHG’s purpose is to create experiences worth paying for, which are experiences you cannot recreate yourself.
Recreation Bar
The immersive, retro-inspired space needed a few PR tweaks and a big relaunch bash to reclaim the downtown scene – to do so, our team introduces creative programming opportunities, strategizes the space to align with hot cultural moments and secures a steady stream of buzz spotlighting Recreation’s updated status. Showcasing the immersive and playful environment, the Studio actively brings a myriad of new media and influencers to the space and executed a relaunch party to implement this on a mass awareness scale.
Penthouse on Park
Bringing the rooftop space back into the conversation by creating a demand for the rest of the space, 20Two Studio put brainpower into making the geographical destination appealing to guests, members, and travelers at any given season. Drumming up creative programming, events, and activations surrounding holidays and cultural moments, our team spearheaded a shift in Royalton’s exclusive membership program, keeping the experience hot and enticing.
Simona
In its second year, Concrete Hospitality Group launched their newest rooftop concept with an Italian-inspired focus and brought on the 20Two Studio team to support these efforts. Making a splash in a weather-dependent territory, the team kicked off their opening season with a steady drumbeat of launch coverage, influencer hostings, and a 50+ media and influencer launch party. Continuing to support this seasonal property, 20Two Studio aims to reimagine the rooftop space with creative ideas that will ensure success from a media and revenue perspective.