Kingston Resorts
The largest comprehensive project Myrtle Beach’s hotels and resorts have seen in more than five years calls for a massive media relations campaign.
Kingston Resorts came to 20Two Studio gleaming from a $65 million property-wide renovation led by new EOS Hospitality ownership and a fortified ambition to become known as Myrtle Beach’s most elevated travel experience. With just one look at the property’s stylish modern design and all new outlets flowing through its two resorts, Hilton Myrtle Beach Resort and Embassy Suites by Hilton Myrtle Beach Oceanfront Resort, we knew this client would redefine what an affordable vacation on the east coast looks and feels like. Through strategic storytelling, our goal is to soar above Myrtle Beach’s kitschy reputation by tapping the area’s fundamental temptations – endless activities for all ages, stunning sunset views, a sense of southern hospitality, comfort cuisine and unmatched rates. Seasonal stories, pop-up partnerships and evergreen angles all helped guide the endless number of narratives we were able to tell.