lauren knudsen
President
With an indomitable spirit and an impressive 20-year tenure in the industry, Lauren's creative brilliance has defined a new era of innovation in global luxury and lifestyle hospitality brands. Her extraordinary vision fuels a relentless passion for building, reshaping, and soaring to unparalleled heights with some of the world's most prestigious hotels and resorts. Bold and unflappable, Lauren dives into challenges head-on, bringing a hands-on approach that guarantees fast, breakthrough results. Her fearless leadership has earned her the reputation of being a go-to strategist for navigating any situation, making the impossible not only possible but extraordinary.
As a foundational leader for 15 years at the global powerhouse PR & Social Strategy firm, J/PR, Lauren’s prowess was widely recognized. Then came a defining moment: Lauren was tapped by the owners to launch 20Two Studio, a move emblematic of her influence and mastery in the field. Lauren's industry expertise is unparalleled, with an impressive portfolio that includes launching & relaunching iconic properties such as Adare Manor and Gurneys Resorts, and working with luminaries like Fairmont Hotels & Resorts, Miraval Resorts & Spas, Independent Collection Hotels & Resorts, Relais & Châteaux, Twin Farms, and L'Auberge Del Mar, to name a few.