Noelle
Nashville, TN
What do Kevin McCallister, dog influencers and a picnic perched high above Nashville have in common? They all called Music City’s beloved boutique hotel home for a period in 2021.
The Studio stepped in to supercharge Noelle Nashville’s position in a crowded market through intensive influencer campaigns, strategic partnerships and creative realignment with local organizations. Powered by tactical media relations, the campaign has yielded some of our favorite results in recent months. A few worth mentioning? Ongoing two-hour waits at the hotel’s Hidden Bar thanks to a Home Alone-inspired theme for the holidays The Studio helped concept and promote. A collaboration with a buzzy pop-up picnic company inspired off-season rooftop bookings and a WSJ Off Duty cover placement and locally rekindled relationships resulted in 35 influencer hostings, features on @VisitMusicCity, and monthly inclusions in all the right places. And a parade of paw-fect pooches have been through to support a pet-friendly initiative. One to watch: a Q1 2022 collaboration with regional fan-favorite, The Spa at Leiper's Fork.