The Plaza Hotel Pioneer Park
El Paso, TX
Opening in the throes of a global pandemic isn’t ideal, but finding yourself as a case study for success in a New York Times Travel section piece (with photo!) isn’t bad.
We turned lemons to lemonade with this now-longtime client, the iconic Plaza Hotel Pioneer Park, taking them from pre-opening through peak pandemic launch and now maintaining a steady drum beat of coverage several years later. As home of the largest agave spirits collection in North America and a glamorous rooftop bar and restaurant located in the former penthouse suite where actress Elizabeth Taylor lived during her marriage to Nicky Hilton, this vibrant West Texas mainstay keeps heralding F&B, travel and regional Texas headlines from Architectural Digest to Forbes to Town & Country. All things considered, this is the kind of lemonade we can get behind.