Rustic Pathways
Global
The 20+ year old student travel company was looking to broaden their awareness in the media and consumer landscape. 20Two Studio was brought on because of their immediate results-driven approach to support brand reimagination and appeal to their audience, digging into the national and regional markets.
Rustic Pathways is the leader in global teen adventure travel and community service programs. For four decades, the company has transformed and innovated immersive and authentic student travel programs for middle school, high school, gap year and college-aged students. The service-based programs span locations from Australia to Japan to Alaska and many more, offering kids an impactful travel experience of a lifetime – one that shapes many lives for the future. Our team was brought on to support the reignition of the brand and spread awareness on a national and regional-targeted level.