The Whitney Hotel
Boston, Ma
A year after opening, this sophisticated beauty brought us in to solidify her place in the media marketplace. Fast forward and she now holds the designation of #1 Hotel in Boston 2021 and has fashion and influencer collaborations abounding.
Over the last 2+ years, The Studio has played matchmaker, connecting the writers and influencers The Whitney needs to be in front of, nationally and in the markets that matter most to building its business. We implemented our stringent awards and accolades strategy to ensure The Whitney had all the tools it needed to stand out, to create calls to action where voting was necessary, and to bring in the media decision makers to make the editorial-driven lists. The result has been SEO-driving recognition from Conde Nast Traveler, USA Today and Architectural Digest, not to mention multiple Boston Globe inclusions. Furthering the hotel’s position as a destination for the well-heeled, The Studio has supported The Whitney’s Neighborhood Passkey program, Vitrine curation and brokered multiple New England-inspired fashion partnerships, with more coming in 2022.