W New York
Times Square
Even the brightest stars on Broadway sometimes need help standing out.
With the W New York - Times Square, that’s exactly where we came into play with the goal of resonating this unique hotel’s ability to adorn any stay in the Big Apple with vibrant color and an electric energy.
Soaring above the glittering lights of Midtown Manhattan, the W New York - Times Square brought The Studio on at the start of a brandwide revamp and repositioning, ushering in a fresh guest experience that places intention at the forefront. The W mindset was maturing alongside its guests and we knew this had to be the plot we led with from a public relations standpoint. By employing our knacks for creative programming, organic partnerships, meaningful storylines and inclusive events, we’re further solidifying the sense of community this city hotel desires to radiate.